Broker Opt-Out Guide

California DROP and Data Broker Opt-Outs

California's data broker rules are changing how deletion requests work, but they do not replace every manual opt-out need.

What DROP is

DROP is California's data broker deletion request mechanism. It is relevant to California residents and registered data brokers, but users should still understand individual opt-out flows.

What to watch

Eligibility and residency requirements.
Which brokers are covered.
When deletion obligations begin.
How brokers respond to requests.

Official sources

Start with the California Privacy Protection Agency and California data broker registry for current rules.